it started with Lucy
after reading a newspaper article about the vast amount of carbon flowing into the air from landfills, power plants, and cows like Lucy, we thought:
there must be some way to use greenhouse gas as a resource.
it turns out, there is.
it started with Lucy
after reading a newspaper article about the vast amount of carbon flowing into the air from landfills, power plants, and cows like Lucy, we thought:
there must be some way to use greenhouse gas as a resource.
it turns out, there is.
But one becomes many
and many can move mountains.
lots of clouds
To heal.
If we created the problem, we can fix it, and that's our mission.
Healthy
oceans
By using biomaterials, we can end the accumulation of synthetic plastic in the ocean.
Stable
climate
If we can hold carbon in our hands, there is no reason we have to let it go into the air.
All things start with one.
one cloud
Nature doesn't know what to do with plastic because it is synthetic, and so it never goes away: choking our animals, and ending up in our food and bodies.
By 2050, at the world's current pace, it is estimated that there will be more plastic than fish in the ocean.
We can't let that happen.
:
1
1
Our plan: harness nature.
We believe one way to help end plastic pollution is to replace it with something made by life that works for both people and the planet. So that's what we worked to create:
• made by life
• home compostable
• durable in hot and cold
• reusable & dishwasher safe
• carbon-negative
That's AirCarbon.
Our plan: comeback.
Some things, like a tree growing, move carbon in the other direction.
We aim to use AirCarbon to help end climate change by showing that carbon doesn't have to go into the atmosphere.
We can use AirCarbon to make beautiful, high-performance products that help decarbonize industries such as fashion, and turn them into a positive force. As we do, we hope others ask:
if we can do this with greenhouse gas, what else can we do?
To help make that happen, we have created new tools for carbon tracking.
In 2018, we partnered with IBM to create the world's first blockchain-based carbon tracking system, so you can see the exact carbon impact of your AirCarbon product, as well as the third party that independently calculated and certified it.
Blockchain
traceability
-88 kg
The carbon footprint of AirCarbon in CO2e kg/kg, as independently certified by Carbon Trust.
The challenge is massive, but we can't give up.
400 ppm
The amount of carbon in the air keeps going up, and every decade is hotter than the last.
Information is respect.
We think everyone should be able to easily see the carbon impact of their products, so they can decide for themselves what kind of impact they want to make.
Right the story.
Today, we are harnessing nature to turn air and
greenhouse gas into AirCarbon: a beautiful biomaterial.
